The Writers Theatre
By Bob Gariano
The popular image of the wealthy theater producer, e.g.
Maxwell Sheffield, living with a butler and nanny in a brownstone mansion, is
far from reality. The idea of the starving actor and the struggling theater
company where they work is much closer to actual fact. Prosperity for a live
theater company is determined by the simple relationship that revenues equal
the number of performances times the number of seats filled times the ticket
price.
Because live theater must be at its heart an intimate
medium, the results of this equation are limited. Even the best theater
companies rely upon the generosity of the community to survive and grow. Expert
company management combined with artistic achievement is rare and compelling. We
have just such a jewel on the North Shore in Writers Theatre and they are
building a new theater that will help them continue to bring world class live dramatic
arts performances to our North Shore communities.
Writers Theatre in Glencoe has been producing intimate and
inventive live theater on the North Shore for more than two decades. During
that time, they have been called “one of the best drama company in the nation”
by the Wall Street Journal and along the way have won numerous other awards.
Founded in 1992, the company held their first performances
in the small back room of a book store in Glencoe. That experience created an
atmosphere of intimacy and audience connection that is preserved today. Live
theater since the classic era has been based on actors telling stories to their
audience, whether around the camp fire or the foot lights. It is the personal
artist to audience connection that means live theater still is vibrant in an
age of mass entertainment. Writers Theatre has embraced this concept since the
beginning under the artistic leadership of founder and artistic director,
Michael Halberstam. In spite of the financial challenges of running an
independent drama company, Writers Theatre has run a surplus every year since
opening. It is quite a management feat in such a difficult business.
Kate Lipuma
joined Writers Theatre as its executive director in March 2007. Prior to
Writers Theatre, Lipuma spent nine seasons with the award-winning Signature
Theatre Company in New York where she was executive director. At Writers
Theatre Lipuma is responsible for managing the company’s fiscal performance.
Her new project is planning and creating a new state of the art theatre complex
which will be the home for Writers Theatre’s two performance venues and their rehearsal
spaces. Lipuma is partnering with internationally renowned architect and
recent MacArthur Fellow or “Genius Grant” recipient Jeanne Gang of Studio Gang
Architects on the project.
“Writers Theatre has been offering sophisticated productions and
nurturing the finest dramatic artists in Chicago for over two decades.
With the creation of our new theatre center we will have a home that
matches the quality of our art and allows us to make an even more significant
investment in the artists who have been so integral to our success,” said
Halberstam.
The sustainably-designed
theatre center will replace the company’s two current performance spaces. The
new facilities will allow Writers Theatre to uphold first-rate standards for
both audiences and artists going forward.
Included in the plan is a new 250-seat
theater purposefully designed to maintain Writers Theatre’s hallmark intimacy
and a smaller flexible theater space that pays tribute to Writers Theatre’s
first performance space at Books on Vernon in Glencoe. The entire project will
cost $31 million of which $22 million has already been raised from benefactors.
The design includes melding
the community environment with the theater by creating a “Theatre in a Park”
atmosphere. Patrons will have ready access to surrounding parks, outdoor
terraces, and rooftop gardens. There will be beautifully integrated views of
existing parks to the east and west. The performance spaces with be
complemented by a spacious main lobby with seating that will function as a
central gathering area, where patrons and students will enjoy supplementary
artistic, family, and educational programs. The design also includes a luminous
grand gallery walk, structured entirely from wood by renowned engineer Peter
Heppel, suspended around the lobby and serving as viewing area and “front
porch” to the building.
Principal architect, Jeanne Gang, said, “Writers Theatre’s
approach to the word and the artist mirrors Studio Gang’s focus on materials
and the environment within architecture. The results of our partnership have
been very exciting. The new theater center features renewable materials and
exciting social spaces that will add to the community's vibrancy.”
Even the finest artistry needs to be combined
with effective and diligent financial management to create an enduring company.
Responsible financial management is required to attract contributors who can quickly
recognize such prudent and responsible fiscal stewardship. Writers Theatre has
achieved that difficult balance of management and artistry. In achieving this
goal, Halberstam and Lipuma and the other professionals at the company have
created a unique asset for our community.
Lipuma said, “Writers Theatre’s new center has been
developed in partnership with the Woman’s Library Club and the Village of
Glencoe to build a strong sense of place and community and attract visitors to
performances, restaurants, shops and open spaces. Along with the Ravinia
Festival, the Chicago Botanic Garden and Kohl Children’s Museum, our new home
will help strengthen Chicago’s North Shore as a national destination for
culture.”
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